Identity: The Shawl Museum

Located 60km (≈40 miles) east of Moscow, the town of Pavlovski Posad is home to 320 examples of traditional female headwear from the 18th-20th centuries. Curated from the private collection of Vladimir Shishenin, the Museum was founded in 2002 to demonstrate the history of classical Russian kerchiefs and shawls as an integral part of the traditional national costume.

This beautiful identity system was created by Vova Lifanov, a Russian designer & illustrator based in Moscow.


Russian Shawl Museum Branding | Vova Lifanov via Fox & Brie


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